When you're using your own Google Analytics account for tracking traffic on the career site you will automatically get events tracked to your account when a candidate applies for a job and when a candidate connect with your company. 

The events will end up in your Google Analytics Account with a category, action and label described below.

Category
: Teamtailor.

When the candidate applies
Action
: Apply For Job
Label
: JobId

When the candidate connect
Action
: Connected
Label
: YourUniqueId

Edit your Google Analytics account at Settings -> Google

For tracking events with Google Tag Manager take a look at the our article about Conversion tracking with Google Tag Manager

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