The majority of candidates on the job market are passive candidates, and attracting these can be a challenge. Many job boards requires the candidate to be actively searching, that's where LinkedIn is different. On LinkedIn you can target both active and passive candidates, more or less depending on what kind of advertisement and package you choose.
What packages do we offer? 🤗
Depending on role, location, market, seniority level, time of the year amongst many things one package will suit your job posting better than the other.
When do I choose the Small package? 🚀
For roles that are common and where the seniority level isn't very high a LinkedIn Small package could be just enough for your job post. The Small package includes a job slot that is published under the Jobs tab on LinkedIn and is mainly promoted towards actively searching candidates. However, the ad is also featured as "Recommended Jobs for You" and is emailed to target group candidates.
When do I choose the Medium or Large package? 💥
For a role that is more senior or when the market is slightly narrower a Medium or Large package is likely a better option for you. Both packages includes a Small ad but includes additional promotion on the LinkedIn feed, this is great for targeting passive candidates which otherwise can be quite challenging. The visual advertisement also allows for more detailed targeting as well as multiple locations, this allows you to target specific candidates with certain job roles and experiences in more than one location.
The difference between the Medium and Large package is the amount of budget you want to put in. More budget equals more impressions which in turn leads to more clicks, so depending on how difficult it is to find the right candidate you will need to spend more or less on your advertisement.
What is a Custom package? ⚡️
Perhaps you only want a visual ad and not a job slot? No worries, we'll fix it! It's important for us that you as a customer is happy and satisfied, so if none of the packages above suits your needs we'll find a custom solution that works for you, just send us an email and we'll set things up.
Want to know even more? 🤗
If you're interested to find out more about targeting and how the ads could look, click here!
I know what package I want, what do I do now?
It's very simple, just follow these steps:
Log in to your Teamtailor
Click on the job you want to advertise
Click on the tab "Promote"
Choose LinkedIn Premium Job Posting
Pick the package you want
We make a custom targeting based on job title, requirements, location, workplace type and more. We'll reach out if we need any additional information. Happy advertising! 🤩