Different jobs requires different platforms and budgets to get the best possible exposure. Therefore it's important to know which platform to use and what package to choose when advertising a job. Here is a little guide that might come in handy when you're unsure where to promote your job and how much budget you will need.
LinkedIn is a good choice if you have a senior or a mid-senior position to fill. A lot of professionals use LinkedIn when looking for jobs and you rarely find people with little or no experience there. You can choose between the Small, Medium or Large package.
The Small package contains a regular job ad and is a good fit if you have a job that needs more exposure than just a free listing, but don't expect it to be super hard to recruit for.
If you have a position that you assume will be harder to recruit for, you might want to use the Medium or Large package. The Medium and Large package contains a regular job ad (the one you get with the Small package) and a visual LinkedIn Ad. Your job advertisement will be published on the LinkedIn feed reaching a niche target group based on the requirements of your job ad. The only thing that differs the Medium and Large package is the budget. The bigger budget, the more exposure 🤩
Read more about LinkedIn and the different packages here: https://support.teamtailor.com/en/articles/6024684-linkedin-premium-job-posting
Facebook & Instagram Sponsored Ads 💫
Facebook & Instagram is a good choice if you're recruiting for entry level jobs. With a more casual atmosphere than LinkedIn for example, using Facebook or Instagram for your company can show a different side of your brand and create a more personal connection with potential job candidates. Here you can also choose between Small, Medium or Large packages and the same applies here – the bigger budget, the more exposure 🚀
Read more about the Facebook & Instagram Ads and the different packages here:
Google Ads ✨
Using Google Ads is a great way to get traffic to your website and reach people actively searching for specific jobs. If you have a position that you assume people will search for, this is a good choice. Here you can also choose between a Small, Medium or Large packages and as you might guess, the bigger budget, the more exposure your ad will get 🎉
Read more about Google Ads and the different packages here:
Good luck! 🥳