Reach the right candidates where they already are
LinkedIn is one of the world’s most powerful professional networks, with millions of active professionals browsing, networking, and exploring new opportunities every day.
With LinkedIn P4P (Pay for Performance) in Teamtailor Promote, you can sponsor your jobs directly through LinkedIn’s advertising platform — fully integrated into your ATS.
This means greater visibility, smarter distribution, and optimized performance — all managed from one place.
Why advertise on LinkedIn?
LinkedIn is especially powerful for:
Qualified professionals
Specialists and white-collar roles
Management and senior positions
Hard-to-fill or competitive roles
Employer branding within specific industries
Your job will appear:
In LinkedIn feeds
In relevant job searches
In recommended jobs for relevant candidates
This increases both visibility and application quality.
Why use LinkedIn P4P via Teamtailor instead of going directly to LinkedIn?
You can advertise on LinkedIn directly, but activating LinkedIn P4P through Teamtailor gives you important advantages.
When you use Promote:
Everything is handled inside your ATS
No separate LinkedIn ad account setup required
No switching between systems
No separate invoicing processes
No manual tracking between LinkedIn and your ATS
Your jobs, campaigns, and candidates stay connected in one workflow.
Compared to older LinkedIn formats such as Online Jobs or Job Slots:
P4P campaigns are optimized continuously
Budget is automatically distributed based on performance
Delivery adjusts dynamically instead of being static
You don’t need to manually manage visibility
In short:
You combine LinkedIn’s advertising power with the structure and simplicity of Teamtailor.
Less admin. Better performance. Clear overview.
Ad formatting & positioning best practices
To ensure strong delivery and optimal performance, it’s important that your job ad follows LinkedIn’s recommended formatting guidelines.
LinkedIn uses your job title, location, and description to determine relevance and positioning in the feed and job recommendations. Clear structure, professional language, and a well-defined role help the algorithm understand who should see your job.
For best results:
Use a clear, searchable job title (avoid internal titles or creative variations)
Be specific about location (city > region > remote clarity)
Structure your description with clear sections (about the role, requirements, benefits)
Avoid excessive formatting, symbols, or all-caps text
Keep the introduction concise and compelling
Well-structured ads not only improve algorithmic targeting, they also increase click-through rates and application intent.
In short: clarity drives performance.
How LinkedIn P4P works
P4P stands for Pay for Performance.
This means LinkedIn automatically optimizes your campaign delivery based on performance signals. The system continuously adjusts distribution to generate the best possible results within your selected budget.
Important to know:
You choose a fixed package
You pay a fixed price upfront
LinkedIn optimizes delivery automatically during the campaign period
There is no variable invoicing after the campaign
In short:
You make a fixed investment, LinkedIn works to maximize performance within that budget.
Our LinkedIn Packages
We offer three fixed packages:
Small €425
Ideal for:
Single-role campaigns
Local hiring
Testing LinkedIn for the first time
Medium €690
Ideal for:
Competitive roles
Broader target audiences
When you need stronger reach
Large €990
Ideal for:
Senior or specialist roles
Hard-to-fill positions
High competition markets
Maximum visibility and exposure
The difference between packages is the budget level, which impacts:
Reach
Click volume
Exposure
Competitive strength in the auction
Higher package = stronger visibility and higher performance potential.
Targeting – how it works
With LinkedIn P4P:
Job title
Location
Job description
Are used by LinkedIn’s algorithm to identify and reach relevant candidates.
The rest of the targeting is handled automatically by LinkedIn’s AI-based system.
Pro tip:
The more specific and clear your job title and description are, the better LinkedIn can optimize delivery to the right audience.
What makes this different from the previous integration?
The new integration is:
More automated
Fully connected to LinkedIn’s ad system
Optimized continuously based on performance
Built for scalability and better results
Previously, campaigns were more static.
Now, delivery is dynamic and performance-driven.
Why customers choose LinkedIn P4P
✔ Access to the largest professional network
✔ Stronger targeting capabilities
✔ Optimized campaign delivery
✔ Fixed cost — no surprises
✔ Managed directly in Teamtailor
✔ No need to handle multiple systems
You get both performance marketing power and ATS simplicity.
How to activate LinkedIn P4P
Activation takes just a few steps:
Step 1: Go to Promote
Navigate to the job you want to advertise and open the Promote tab.
Step 2: Make sure you have:
At least one job location added
Your LinkedIn Company ID connected
You can find your Company ID in your LinkedIn company page settings (only admins have access).
Step 3: Choose your package
Select Small, Medium, or Large depending on your needs.
Once activated, LinkedIn will begin optimizing delivery automatically.
When should you choose LinkedIn?
LinkedIn is especially recommended if:
You struggle to get qualified applicants
You need more visibility among professionals
Your role is competitive
You want stronger employer brand presence
Other channels haven’t delivered enough quality
Ready to get started?
Activate LinkedIn P4P directly from the Promote tab in your job.
If you’re unsure which package is right for your role, feel free to reach out, we’re happy to guide you.
Let LinkedIn work for you, and let performance drive your hiring forward.