Getting insight into the engagement of your career site is key when verifying that you're doing the right thing, and empowers you to push through data-driven decisions. In this article, you will be able to learn more about how Teamtailor's page tracking tool works.
Teamtailor page tracking tool
Any visit to the pages of your career site is tracked, together with relevant information like the source of the visitor and what device they are working with. This data will then be used to provide insight into the Analytics part of the platform, presented in convenient reports for your team.
Learn more about the Analytics feature here!
Technically, your career site visitors are tracked through a first-party cookie, and this cookie is only used on your career site. This means the data is being processed, managed, and stored directly by Teamtailor and that no third-party analytics tool is involved.
Cookie-specific information
Data is tracked using a cookie named _ttAnalytics, which has an expiration period of 6 months. The visitor must provide consent for this cookie to be stored in their browser. If the visitor declines the cookie, their visit will still be tracked, but with limited (non-identifiable) data.
Why do we use our own tracking tool?
Previously, we relied on a third-party provider (Google Analytics) for data collection. However, we chose to implement our own tracking system for several key reasons, including:
Privacy First: As your partner, it’s essential for us to offer a platform that provides privacy-friendly analytics for your career site data.
Improved Data Accuracy: Since our developers built this tracking tool, we can offer more precise data and deeper insights. For example, we can link pages and events to create a clearer picture of a candidate’s journey.
Enhanced Support: By fully understanding how page views and sessions are calculated, we can offer better support and resolve any inconsistencies you may encounter.
How will this affect you?
When we switched tracking methods (around the summer of 2022), you may have noticed a slight change in the tracking data. This is likely to be an increase in visitors, which is a result of the updated tracking approach.