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Promote FAQ: LinkedIn

Learn about the process when purchasing LinkedIn Premium Job Postings through Teamtailor

Dennis Persson avatar
Written by Dennis Persson
Updated this week

We have gathered our frequently asked questions related to purchasing LinkedIn ads through Teamtailor.

What’s the difference between the LinkedIn packages?

LinkedIn operates as an auction-based platform where advertisers compete for their ads to reach their intended audience. A higher budget leads to better success in these auctions.

We provide recommended packages to simplify the campaign process, removing the need for complex budget decisions.

Here's a breakdown of our packages:

Small package

With this package, roles are marketed to relevant LinkedIn members through targeted recommendations. The ads are purchased slots that are targeted towards active and passive candidates through job recommendations across LinkedIn, including job recommendations, emails, and the LinkedIn feed. Premium Job Slots are also visible to actively job-seeking candidates when they search for jobs on LinkedIn.

Average views: 550

Price: 3900 SEK / 2800 DKK / 390 EUR / 340 GBP / 450 USD

Where does the ad show?

  • Placed at the top of the search results when looking for a job.

  • Placement in custom emails to job seekers.

  • Immediate notifications to relevant job seekers.

  • Placed in the LinkedIn feed as "Recommended job for you".

Medium / Large package

Our medium & large packages include all the things above from the small package, plus even more reach and interactions, through a visual ad that runs in the LinkedIn feed.

With a visual LinkedIn Ad, your job advertisement is published on the LinkedIn feed, reaching a niche target group based on the requirements of your job ad. This form of advertising is great for hard-to-recruit roles, as you can target multiple locations, current and past job titles, member skills, and much more.

Medium package

Average views: 11,600

Price: 6900 SEK / 5000 DKK / 690 EUR / 600 GBP / 800 USD

Where do the ads show?

  • In the LinkedIn homepage feed of members in the chosen target audience.

  • On desktop, mobile, and tablet devices.

  • Placed at the top of the search results when looking for a job.

  • Placement in custom emails to job seekers.

  • Immediate notifications to relevant job seekers.

  • Placed in the LinkedIn feed as "Recommended job for you".

Large package

Average views: 22,700

Price: 9900 SEK / 7200 DKK / 990 EUR / 860 GBP / 1150 USD

Where do the ads show?

  • In the LinkedIn homepage feed of members in the chosen target audience.

  • On desktop, mobile, and tablet devices.

  • Placed at the top of the search results when looking for a job.

  • Placement in custom emails to job seekers.

  • Immediate notifications to relevant job seekers.

  • Placed in the LinkedIn feed as "Recommended job for you".

Estimated views are based on past performance and may fluctuate based on the ad's location.

What does the process look like?

Read about how our Promote team works with creating social media ads here.

Who will see the ad?

Knowing how to find your audience is not always as easy as it sounds. With Promote, we put the power of social recruiting in the hands of our clients with the click of a button.

On LinkedIn, we will target your job ad based on ten key data sets:

  • Behavioral data

  • Interests

  • Location

  • Job title

  • Workplace type

  • Job function

  • Company Industry

  • Employment type

  • Seniority level

  • Skills

How will the ads look on LinkedIn?

When we create your ads for LinkedIn, we base them on the pictures/videos & text, that you and your company use for the Teamtailor job ad you've made.

Below are a few examples of how the ads will look on different placements across LinkedIn.

LinkedIn Premium Job Posting

LinkedIn visual ad

The examples above are using Teamtailor as the sender of the ad. When you purchase your ads we will use your company page as the sender instead.

If you have any questions or need assistance, you can reach out in the chat in the bottom right-hand corner or book a call with us here!

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