Skip to main content

Promote FAQ - Facebook/Instagram

The process behind purchasing ads on Facebook and Instagram through Teamtailor

Dennis Persson avatar
Written by Dennis Persson
Updated this week

We have gathered our frequently asked questions here to give you quick support and answer questions that might come up along the way.

What's the difference between the packages?

Facebook and Instagram operate on auction-based platforms, where advertisers compete for ad placement in front of their intended audience. The larger your budget, the higher your chances of winning these auctions and reaching your target audience.

To simplify the process and help our users maximize their campaigns, we offer recommended packages that eliminate the need for complex budget decisions.

Our packages are optimized to deliver optimal results, leveraging our expertise and experience in navigating these auction systems.

While all our packages look visually identical, the main difference lies in the number of candidates that your ad will reach. Here's a breakdown of our packages:

Small package

Average views: 56,500

Price: 3,900 SEK / 2,800 DKK / 390 EUR / 340 GBP / 450 USD

Medium package

Average views: 99,500

Price: 6,900 SEK / 5000 DKK / 690 EUR / 600 GBP / 750 USD

Large package

Average views: 143,000

Price: 9,900 SEK / 7,200 DKK / 990 EUR / 860 GBP / 900 USD

The estimated number of views is based on the past performance of our campaigns on Facebook & Instagram, and may vary depending on where the ads are running.

How will the ads look?

When we create your ads for Facebook & Instagram, we base them on the pictures/videos & text that you and your company use for the Teamtailor job ad you've made.

Below are a few examples of how the ads will look on different placements across Facebook & Instagram.

Facebook & Instagram feed

Facebook & Instagram stories

The examples above are using Teamtailor as the sender of the ad. When you purchase your ads, we will use your company page as the sender instead.

Where will the ad be published?

When we publish your ads on Facebook & Instagram, they will go live on both platforms combined, together with all placements available.

This is done in order to optimize the budget so that your budget is invested in the platform & placement that your candidates spend time on and interact with, which ultimately gives you the best result and the most bang for your buck.

Placements where the ads will be shown:

Facebook

  • Facebook News Feed

  • Facebook Marketplace

  • Facebook video feeds

  • Facebook right column

  • Messenger inbox

  • Facebook Stories

  • Messenger Stories

  • Facebook in-stream videos

  • Facebook overlay ads in Reels

  • Facebook search results

  • Facebook Instant Articles

  • Audience Network native, banner, and interstitial

  • Audience Network rewarded videos

Instagram

  • Instagram feed

  • Instagram Explore

  • Instagram Shop

  • Instagram Stories

  • Instagram Reels

Who will see the ad?

Knowing how to find your audience is not always as easy as it sounds. With Promote, we put the power of social recruiting in the hands of our clients with the click of a button.

On Facebook & Instagram, we will target your job ad based on three key data sets:

  • Behavioral data

  • Interests

  • Location

If you have any questions or need assistance, you can reach out in the chat in the bottom right-hand corner or book a call with us here!

Did this answer your question?