We have gathered our frequently asked questions here to give you quick support and answer questions that might come up along the way.
What's the difference between the packages?
Facebook and Instagram operate on auction-based platforms, where advertisers compete for ad placement in front of their intended audience. The larger your budget, the higher your chances of winning these auctions and reaching your target audience.
To simplify the process and help our users maximize their campaigns, we offer recommended packages that eliminate the need for complex budget decisions.
Our packages are optimized to deliver optimal results, leveraging our expertise and experience in navigating these auction systems.
While all our packages look visually identical, the main difference lies in the number of candidates that your ad will reach. Here's a breakdown of our packages:
Small package
Average views: 56,500
Price: 3,900 SEK / 2,800 DKK / 390 EUR / 340 GBP / 450 USD
Medium package
Average views: 99,500
Price: 6,900 SEK / 5000 DKK / 690 EUR / 600 GBP / 750 USD
Large package
Average views: 143,000
Price: 9,900 SEK / 7,200 DKK / 990 EUR / 860 GBP / 900 USD
The estimated number of views is based on the past performance of our campaigns on Facebook & Instagram, and may vary depending on where the ads are running.
How will the ads look?
When we create your ads for Facebook & Instagram, we base them on the pictures/videos & text that you and your company use for the Teamtailor job ad you've made.
Below are a few examples of how the ads will look on different placements across Facebook & Instagram.
Facebook & Instagram feed
Facebook & Instagram stories
The examples above are using Teamtailor as the sender of the ad. When you purchase your ads, we will use your company page as the sender instead.
Where will the ad be published?
When we publish your ads on Facebook & Instagram, they will go live on both platforms combined, together with all placements available.
This is done in order to optimize the budget so that your budget is invested in the platform & placement that your candidates spend time on and interact with, which ultimately gives you the best result and the most bang for your buck.
Placements where the ads will be shown:
Facebook News Feed
Facebook Marketplace
Facebook video feeds
Facebook right column
Messenger inbox
Facebook Stories
Messenger Stories
Facebook in-stream videos
Facebook overlay ads in Reels
Facebook search results
Facebook Instant Articles
Audience Network native, banner, and interstitial
Audience Network rewarded videos
Instagram feed
Instagram Explore
Instagram Shop
Instagram Stories
Instagram Reels
Who will see the ad?
Knowing how to find your audience is not always as easy as it sounds. With Promote, we put the power of social recruiting in the hands of our clients with the click of a button.
On Facebook & Instagram, we will target your job ad based on three key data sets:
Behavioral data
Interests
Location
If you have any questions or need assistance, you can reach out in the chat in the bottom right-hand corner or book a call with us here!