People visit your career site for different reasons. Some are actively searching for a new job, while others are simply curious about your company. But what happens to candidates who don’t find their dream job, or the ones who are interested in your company but aren’t quite ready to apply yet?
Connect allows candidates to express interest in your company and gives them the chance to learn more about you. They can also subscribe to receive notifications about future job openings that match their interests and preferences. The next time you post a job, it might be the perfect opportunity—and the right timing—for them to apply.
Our feature helps you nurture relationships with potential candidates, even when they’re not actively applying. It’s an effective way to engage in a candidate-driven market and build lasting connections. Built with both candidates and your company in mind, it creates value for everyone involved.
Set up Connect
To ensure a good candidate experience and qualitative connections, there are a couple of things that you should set up in your account. Follow our guide on how to set up Connect here.
How to Connect
Candidates can connect to your company in various ways. When they visit your career page, the Connect button is always located next to your Job openings button. Additionally, the option to connect appears after a candidate has applied for a job.
When candidates click on Connect, they’re directed to a page where they select the departments and roles they’re interested in.
They create a candidate profile using Facebook, LinkedIn, or email and answer the questions you've set up, choosing which ones to respond to and what information to share. Candidates can update their selected roles, departments, and job subscription preferences anytime.
After connecting, candidates receive an automatic email thanking them for their interest. You can find this email under Settings → Templates → Messages, labeled as the default template Connect. Customize it to match your company’s tone, but keep it general, as it will be sent to all candidates regardless of their selected department or role.
Connect dashboard
Once connected, the candidate has access to their very own Connect dashboard. Here, they can access the content and information set up in your Connect overview. This is also where they can edit their profile and see their job applications. More on this here.
Job subscription emails
Candidates will receive an email when you post a job ad that matches their settings for the job tip subscription emails. With the option to subscribe to exactly the department/s and role/s you want, the candidate can completely customize when to get emails for new job listings.
The default setting is that the candidate gets job tip emails related to the department/role they've connected with.
Example 1: Candidate A
 | Candidate A connects with your Product Development department, the role of Frontend developer, and chooses the location Stockholm in the next step.
The candidate didn’t alter the job subscription settings and will therefor receive an email when you publish a job ad within the department Product Development, role Frontend developer, and location Stockholm. |
Example 2: Candidate B
 | Candidate B connects with your People department, the role of Account Manager, and doesn't fill in a location.
The candidate didn’t change the job subscription settings and will therefor receive an email when you publish a job ad within the People department, the role of Account Manager and regardless of which location you choose. |
Example 3: Candidate C
  | Candidate C only connects with your Product department in Stockholm.
But, the candidate then updated their job subscription details in their profile as per the second screenshot and will get job tip emails according to those settings.
So, Candidate C will receive an email when you publish a job ad in the Backend developer role within the Product department, as well as the Key Account Management and Sales Development Manager roles within your People department. Since the candidate chose Stockholm as their preferred location, only jobs posted in Stockholm will be sent to make sure they are relevant to the candidate. |