LinkedIn is one of the world's largest professional networks, with millions of professionals exploring new opportunities every day.
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With LinkedIn Premium Job, you can promote your jobs across LinkedIn's network through sponsored job advertising, helping you reach relevant candidates, increase visibility, and attract more qualified applicants.

LinkedIn Premium Job allows you to promote your jobs directly through LinkedIn's advertising platform, fully integrated with Teamtailor. It helps you:

Whether you're hiring for a specialist role, a leadership position, or looking to strengthen your employer brand, LinkedIn Premium Job helps you reach the right audience while simplifying your recruitment marketing.
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To promote your job ads as a LinkedIn Premium Job promotion, you need to activate it in the Teamtailor Marketplace.

You will then be taken to the configuration page under Settings → Integrations → Marketplace activations → LinkedIn Premium Job. Here, you need to add your LinkedIn Company ID and click Save.

LinkedIn uses your job title, location, and job description to match your job with relevant candidates. Clear, well-structured job ads generally perform better and help improve targeting.

Choose a standard, searchable title and avoid creative names or internal terminology.

Good examples:

Avoid:

Start with a brief introduction that explains the role, location, and what makes the opportunity interesting.

Example:

"We're looking for a Senior Software Engineer to join our growing team in Gothenburg. You'll play a key role in building scalable SaaS solutions used by thousands of customers worldwide."

Structure the job ad using clear sections such as About the role, Responsibilities, Requirements, What we offer, and About the company. Keep the formatting clean and professional, and preview the job post before activating your promotion. Well-structured job ads help LinkedIn better understand your role and optimize delivery to relevant candidates.

A location is required by LinkedIn for every promoted job and heavily impacts the targeting of the ad. This can be selected in the job creation/editing mode under the Job posting step. Be as precise as possible and clearly indicate if the role is hybrid or remote.

Before creating a promotion, make sure you have added your LinkedIn Company ID in the configuration and assigned a location to the job in question. Once LinkedIn Premium Job setup is complete and your job ad has been optimized, you're ready to create a promotion.

Navigate to the job you want to advertise and open the Promote tab. Choose LinkedIn Premium Job from the available promotion channels.

Select the package that best fits your hiring needs. The package size influences:

Each LinkedIn Premium Job promotion runs for 30 days from activation.

Once activated, no additional setup is required. Jobs are typically published within a few hours, although it can take up to 24 hours.

Throughout the promotion period, LinkedIn automatically optimizes delivery based on your selected package, helping maximize visibility and reach among relevant candidates.

Clicking the Refresh button under the Promote tab in Teamtailor renews the promotion and extends it for another 30 days. Because this starts a new promotion period, the full price of the selected package applies.

Updating the promotion allows you to modify information in an ongoing promotion, without creating a new one. You can edit the following information in the job ad in Teamtailor:

To sync those changes to LinkedIn, go to the Promote tab for the job in question, click the ongoing LinkedIn promotion, and click Edit promotion → Update ad.

What is LinkedIn Premium Job?

LinkedIn Premium Job is a sponsored job advertisement distributed through LinkedIn’s advertising platform and managed directly through Teamtailor.

Do I need a LinkedIn advertising account?

No. LinkedIn Premium Job can be activated directly through Teamtailor without setting up a separate LinkedIn advertising account.

Do I need a LinkedIn Company ID?

Yes. A LinkedIn company ID is required before you can activate LinkedIn Premium Job.

Who can access the LinkedIn Company ID?

Only administrators of your LinkedIn Company page can access the Company ID.

How does LinkedIn target candidates?

LinkedIn uses the job title, location, and job description to identify relevant candidates. Targeting is handled automatically by LinkedIn’s advertising system and cannot be manually adjusted.

How can I improve targeting?

To help LinkedIn reach the right candidates, make sure your job ad clearly describes the role, ideal candidate profile, required skills, qualifications, seniority level, and location. The more specific and relevant the job content is, the better LinkedIn can optimize delivery.

Can I make changes to the job ad after activating a promotion?

Yes. You can update the job title, description, or location by editing the job ad in Teamtailor. To sync those changes to LinkedIn, go to the Promote tab for the job, open the LinkedIn promotion, and click Edit promotion → Update ad.

What’s the difference between updating and refreshing?

Updating the job saves changes to the existing promotion.

Refreshing creates a new promotion period, which means an additional cost will apply.

How can I extend a promotion?

To continue promoting a job after the current promotion period ends, you need to purchase a new promotion.

How long does it take for a promoted job to appear on LinkedIn?

Jobs are typically published within a few hours, but it can take up to 24 hours.

How can I find my promoted job on LinkedIn?

Once published, the job can be found on your LinkedIn Company page and may also appear in LinkedIn feeds, job searches, and recommendations, depending on targeting and delivery.

Which package should I choose?

If you're unsure which package is right for your role, our Promote team is happy to help.

How long does a LinkedIn Premium Job promotion run?

A LinkedIn Premium Job promotion runs for 30 days from activation. To continue promoting the job after the promotion period ends, you need to purchase a new promotion.

Is there any additional cost after activation?

No. LinkedIn Premium Job uses fixed-price packages. Once a promotion has been activated, there are no additional charges unless you choose to create a new promotion or refresh an existing one.

Can I cancel an active promotion?

Once a LinkedIn Premium Job promotion has been activated, it can be stopped by clicking the Cancel button under the Promote tab. Please note that cancelling a promotion does not result in a refund, and the full package price will still be charged.
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When should I use LinkedIn Premium Job?

LinkedIn Premium Job is especially useful when you need more qualified applicants, are hiring professionals or specialists, face high competition for talent, want stronger employer brand visibility, or need better results than other channels are providing.

How does LinkedIn Premium Job differ from LinkedIn Limited Listings?

The main difference is visibility and reach.

LinkedIn Limited Listings are mainly visible when candidates actively search for the role or visit your company profile.

LinkedIn Premium Job promotes your job to relevant candidates through LinkedIn’s advertising system, giving it broader distribution and stronger visibility.