Under the Career site section in Analytics, you can learn more about the traffic on your career site. Gain insights into how many visitors and applications you've received, which external channels perform best, and which devices are most commonly used.
Overview
The Career site section displays four different reports:
Report | Description |
Track how many sessions your career site received during the selected period. Explore a detailed breakdown of page views, applications, connections, and more. | |
Find out which devices your visitors are using most frequently. | |
Understand where your visitors are coming from and which sources are driving the most traffic. | |
Identify your top-performing channels and use the insights to optimize future job ad promotions. |
Let's have a closer look!
Visitors report
This report shows the number of sessions, pageviews, and applicants for the selected period, along with the overall conversion rate.
Item | Description |
Sessions | A session represents a single visit to our website and ends after two hours of inactivity. We group related page views using signals such as timing and traffic source to reflect a visitor’s journey across the site. |
Pageviews | The total number of pages viewed during a session. Each time a page is loaded in the browser, it counts as one pageview. One session can include multiple pageviews. |
Applications | The number of visitors who submitted an application during their visit. |
Conversion rate | The percentage of visitors who became applicants (Applications divided by Sessions). |
Devices report
This report shows which devices your visitors use and identifies the devices generating the most applications.
Use this data to ensure your career site and application form are optimized for the most common devices. For example, if you see a lot of traffic from mobile devices, test the application form on mobile to guarantee a smooth candidate experience.
Item | Description |
Device | The device the visit was made on: Desktop, Mobile, Tablet, or Unknown. |
Sessions | A session represents a single visit to our website and ends after two hours of inactivity. We group related page views using signals such as timing and traffic source to reflect a visitor’s journey across the site.
While session measurement is always an estimate, this method provides a trustworthy and accurate view of performance. |
Pageviews | Total amount of pageviews during the sessions. |
Applications | The number of applications submitted using the different devices. |
Conversion rate | How many of your visitors were converted into applicants (Applications divided by Sessions) per device. |
Traffic sources report
This report shows where your visitors came from before arriving at your site. Understanding your traffic sources helps you identify which channels are driving the most visitors and applications so that you can focus your efforts there.
Item | Description |
Name | The name of the visitor's source. |
Sessions | The number of sessions generated from the specific source. |
Applications | The number of applications submitted by visitors coming from the source. |
Conversion rate | The percentage of visitors from the source who submitted an application (Applications divided by Sessions). |
Avg. candidate rating | The average candidate rating for candidates who applied through the source. |
You might notice some recurring sources:
Source | Description |
Unknown source | The number of visitors for whom no tracking information could be found. This is often due to visitors using an ad blocker, incognito mode, or accessing the site through an email link, which will remain unknown. |
Content pages | The number of visitors accessed your site via one of the content pages created on your account. |
New_job | The number of visitors who accessed your site via the job subscription emails sent to connected candidates. |
Employee dashboard | The number of visitors who accessed your site from your Teamtailor Employee dashboard. |
Promotions report
In the Promotions report, you can track the effectiveness of your external promotions. See which ones generated the most sessions and achieved the highest conversion rates, in other words, where you’re getting the best return on your investment.
This report lists the promotions you’ve activated through the Promote tab in your jobs, tracked using special tracking links.
Item | Description |
Name | The name of the promotion. |
Sessions | The number of sessions generated through the specific promotion link. |
Applications | The number of applications submitted via the specific promotion link. |
Conversion rate | The percentage of visitors from the promotion who submitted an application (Applications divided by Sessions). |
Avg. candidate rating | The average candidate rating for candidates who applied through the promotion. |
Avg. application rating | The average application rating for candidates who applied through the promotion. |
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