Under the Audience report, you will be able to learn more about your visitors and applicants. Get insight into how many visitors you've had during the last day, which external channels are worth your money, or which device is most often used.
Overview
The Audience overview displays four different data widgets. For your convince, we’ve listed them below with a short description and link to the report behind the widget.
Item | Description |
See how many visits you got during the period. Click on the box to see a more detailed report on the pageviews, applicants, connections etc. | |
Find out the most common devices among your visitors. | |
Where are your visitors coming from? See your Top sources. | |
See which your top channels are and use this information for your next job ad to get most out of your promotions. |
By clicking on the different boxes, you will be directed to more detailed reports. Let's take a closer look at these below.
Visitors report
In this report, you see how many visits, pageviews and applicants you've had per day during the period you're looking at.
Item | Description |
Visits | How many visits have you had on your site. One visit is a visit with a unique ID stored in the browser cookie for that day (counted from 00:00-23:50 GMT) |
Pageviews | During these visits, how many pages did the visitors view. Every time a page is loaded in the browser, it counts as pageview. One visit can result in several pageviews. |
Applications | How many of your visitors submitted an application. |
Conversion rates | How many of your visitors were converted in to applicants |
Devices report
In the Devices report, you will be able to see which device your visitors are using, and from what device you get the most applications.
Item | Description |
Device | The device the visit was made from, Desktop, Mobile, Tablet or Unknown. |
Visits | The number of visits from the specific device. One visit is a visit with a unique ID stored in the browser cookie for that day (counted from 00:00-23:50 GMT) |
Pageviews | Total amount of pageviews during the visits. |
Applications | The number of applications submitted using the different devices. |
Conversion rate | How many of your visitors were converted in to applicants |
💡 Use this data to make sure your career site/application form is formatted in the most efficient way. For example, if you’re seeing a lot of activity via a mobile device, make sure to test out the application form from a mobile device to ensure a smooth candidate experience.
Sources report
In this report, you see from where your visitors came to your site.
Item | Description |
Name | The name of the visitors source. |
Visits | The number of visits from the specific source. |
Applications | The number of applications submitted from visits from the source. |
Conversion rate | How many of your visitors were converted in to applicants |
Avg. rating | The average rating of candidates from the specific source. |
You might notice some reoccurring sources:
Source | Description |
No source | The number of visitors where no tracking information could be found. This is often due to a) the visitor accessing the page directly via a link (usually from an email), or b) that the visitor has blocked tracking in their browser. |
Content pages | The number shows the people accessing your site via one of the content pages created on your account. |
New_job | The number of visits coming via the job subscription emails sent to connected candidates. |
Employee dashboard | The number of visits from your Teamtailor Employee dashboard. |
Promotions report
In the report Promotions, you will see how your Promote work paid off. See which one of your external promotions gave you the most visits and the highest conversion rate. In other terms - where are you getting the most bang for your buck.
This report lists the Promotions you’ve purchased via our Promote feature, and is tracked with special tracked links.
Item | Description |
Name | The name of the promotion. |
Visits | The number of visits that came via the specific promotion link |
Applications | The number of applications generated via the specific promotion link |
Conversion rate | How many of the promotions visitors were converted in to applicants |
Avg. rating | The average rating of candidates from the a specific promotion. |
💡 Take an extra look at the avg. rating to make follow up on the quality of the applications from this specific channel.