With today's candidate-centric market, recruitment is more relationship-driven than ever. Building and maintaining a strong candidate pipeline leads to more successful and effective recruitment. Build and nurture relationships with your candidates today, and fill your pipeline with awesome talent for tomorrow using Nurture! 

Candidate nurture campaigns are a great addition to your recruitment process. This process is designed to attract, engage, and convert passive candidates! And of course, we make this a smooth experience for both you and your candidates 💌 

A Nurture campaign consists of Email touchpoints and Wait time in between the emails, and can be activated for specific candidate segments.

Once activated, the Company Admins in your account will see the tab called Nurture in the top navigation. This is where you can see your campaigns, and create new ones.

To create a new campaign, click + Add nurture campaign. 

The Campaign builder consists of Email touchpoints and Wait time in between the emails, and you can completely tailor the campaign for specific candidate segments. 

An email touchpoint is the point of contact with the candidate and consists of an outbound email in the campaign. Click ➕ Add touchpoint to add an email to your campaign. Set the subject, sender (any user in your system), send time*, and email body.

*All emails will be sent in the company's time zone. Check yours under Settings → General → Timezone.

Choose if you want to send the email as a plain text or branded email. The plain text email is sent without any formatting, and the branded option includes your logo and the "Main" color option in your global design. Here you can see the difference between these emails:

For each new touchpoint, you add the wait time between the emails which can be set from 1-100 days. The default is 1 day.

The campaign ends once all emails have been sent, but your candidates can exit sooner. Decide how your candidates should exit your campaign by adding Campaign exit options. Candidates always have the option to unsubscribe from your campaigns.

The exit options are:

Once you have set up your campaign you will have the following options:

Once you have saved your campaign, it's automatically set as active and you can now add candidates to it.

Time to add your recipients! Once a candidate has been added to an active campaign, the first email touchpoint will be sent according to the send time.

You can add candidates to your campaign in the following ways:

Add a candidate as a recipient directly through the candidate card. In the action bar under ⋮ More, choose Add to nurture campaign and select the campaign in question here.

To add several candidates at once, use the bulk feature in your candidate bank or job process. Select the candidates you wish to include, click the three dots in the action bar and then Add to nurture campaign. Choose the campaign you want to add them to in the drop-down list.

💡 Why not use your Candidate segments to make it even easier for yourself? 

Set up a trigger to automatically add candidates to a campaign at a certain stage in your job process. While in the job overview, activate the trigger wand icon and click + Add trigger on the stage you want the trigger to be placed. Select Nurture campaign and choose which campaign should be used.

All created campaigns are listed under the Nurture tab. Here you will see the campaign and its status (active, paused, or archived) as well as some insightful statistics.

The statistics overview includes:

For each individual campaign, you can also see:

By opening one of your Nurture campaigns, you will see all its recipients. Here you can Pause and Remove candidates from the list. Pausing a candidate means they are temporarily removed from the email campaign but can re-activate them whenever you want.

For each candidate you can see the following data points: