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Set up Nurture email campaigns
Set up Nurture email campaigns

Nurture relationships with your candidates

Ester avatar
Written by Ester
Updated over a week ago

With today's candidate-centric market, recruitment is more relationship-driven than ever. Building and maintaining a strong talent pipeline leads to more successful (and effective) recruitment. Build and nurture relationships with your candidates today, and fill your pipeline with an awesome talent for tomorrow! 

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Candidate nurture campaigns should be a part of your recruitment process. This is a process designed to attract, engage and convert your passive candidates! And of course, we make this a smooth experience for both you and your candidates 💌 

A Nurture campaign consists of Email touchpoints and Wait time in between the emails, and can be activated for specific candidate segments.

Please note! Nurture is only available for your company's admin users.

Set up Nurture 

This is an Add-on feature, so start by enabling it if you haven’t done so already. Once activated, you will see the tab called Nurture in your main menu. Click here to see your campaigns, and create new ones. 

Create a new campaign

To create a new campaign, click + Nurture campaign

The Campaign builder consists of Email touchpoints and Wait time in between the emails, and you can completely tailor the campaign for specific candidate segments. 

Email touchpoint

An email touchpoint is the point of contact with the candidate and consists of outbound emails in the campaign. Click ➕ Add touchpoint to add an email to your campaign. Set the subject, sender (any user in your system), sending time*, and email body. 

*all emails will be sent in the company's time zone. Check yours under SettingsGeneral

You choose if you want to send the email as a plain text or branded email. The plain text email is sent without any formatting, and the branded option includes your logo and colors. Here you can see the difference between these emails:

Wait time

Once you've added a new touchpoint, it's time to add the wait time between the email touchpoints which can be set from 1-100 days. The default is 1 day.

Campaign exit

The campaign ends once all emails have been sent, but of course, your candidates can exit it sooner. Decide how your candidates exit your campaign by adding Campaign exit options. Candidates always have the option to unsubscribe from your campaigns.

The exit options are:

  • When a candidate applies for a job - if a candidate submits a job application, they are automatically removed from your campaign. 

  • When a candidate replies to any of the campaign messages - when the candidate replies to any of the email touchpoints, they are removed from the campaign.  

  • When a candidate connects with your company - if any of the candidates in the campaign Connects with you, they are removed from the campaign.

Once you're all set with the campaign, go ahead and save it! When you save your campaign, it's automatically active. After you've saved your campaign, you're not able to add new email touchpoints or wait time, so make sure you're all set before saving.

💡 You can test your campaign before saving it. Just click Test this campaign and add the test recipients. All email touchpoints will be sent immediately, without any wait time. Please note that the placeholders won’t be populated when testing the campaign.

Add recipients to your campaign

Once you've set up your campaign and made sure it's active, it's time to add your recipients! When you add a candidate to your active campaign, the first email touchpoint will send according to the schedule. 

You can add candidates to your campaign via the Candidate tab, in two ways:

1. Bulk add candidates 

To add several candidates at once, use the bulk-feature. Select the candidates, click the three dots in the menu appearing at the bottom of the page, and then Add to Nurture campaign. There, select the campaign in the drop-down. 

💡 Why not use your Candidate segments to make it even easier for yourself? 

2. Add one candidate

You can also add one candidate at a time, by opening up the candidate card. There, click the three dots on top of the card and then Add to nurture campaign, and then select the campaign.

Manage your Nurture campaign

All created campaigns are listed under the Nurture tab. Here you will see the campaign and its status (active, paused, or archived) as well as some insightful statistics.

Open a specific campaign to see all campaign Recipients. Under Schedule, you see the campaign schedule. Note that you can't edit the schedule after you've created the campaign.

The statistics overview includes

Data point

Description

Total candidates

the number of candidates in all/individual nurture campaigns.

Emails sent

the number of emails sent to candidates in all/individual nurture campaigns.

Meeting booked

the number of meetings sent to candidates in all/individual nurture campaigns

Job offers made

the number of job offers sent to candidates in all/individual nurture campaigns.

Candidates hired

the number of hired candidates that belong to any nurture campaigns.

For each individual campaign, you can also see:

Data point

Description

Entries

the number of candidates you've added to a specific campaign.

Exits

the number of candidates that exited a campaign.

Touchpoints

displays the total number of active campaign recipients.

Open rate

the ratio between the number of emails opened and the number of emails sent by candidates within a campaign.

Candidates hired

the number of hired candidates that belong to this specific campaign

Manage campaign recipients 

By going to one of your Nurture campaigns, you will see all its recipients. Here you see the name of the candidate, the campaign status of the candidate, which touchpoint is coming up, and when the email is going to send. You can also Pause and Remove candidates from the list. 

Pausing a candidate means they are temporarily removed from the email campaign but can re-activate them whenever you want. 

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