While your main career site focuses on general employer branding and career opportunities, a Campaign page allows you to include content tailored to a specific target group. By adding targeted content, you can address them directly and provide information unique to this audience.
Use cases
Get inspired with creative ways to use campaign pages for maximum impact and engagement:
List job opportunities targeted towards a specific group
Highlight positions based on skills, locations, departments, or other relevant criteria to reach the right audience. Check out this example!Work with visual content for a specific recruitment campaign
Enhance job ads by creating a visually engaging experience with compelling images, videos, and interactive content that attracts the right candidates.
Use well-designed content blocks to highlight why candidates should apply to your company, featuring testimonials, videos, and success stories that reinforce your message. Check out this example!Employer branding
Dive deeper into your company’s culture and values by sharing employee stories, showcasing perks and benefits, and celebrating achievements. These pages help attract the right talent and drive more meaningful applications.Create a landing page for an event
Build a dedicated page for your event with all necessary details and an RSVP option to boost engagement and attendance.
All of these pages and examples can be linked to your career site or shared within your network, such as on social media, whether through organic posts or paid advertisements.
Create a Campaign page
Head over to Content, click + Create page, and choose Campaign → Standard in the list of options.
Finish by giving the page an internal name in Content and click on Create campaign.
Recommended blocks
These blocks can help you design your campaign pages more effectively, making them engaging and aligned with your recruitment objectives:
Testimonial: Showcase employee testimonials by adding quotes and images.
Workplace & Culture: Highlight and showcase your company’s unique culture.
Infographic: Display some interesting/fun statistics in an effortless way.
Lists: Highlight your company values in a visual and simple way.
Call to action: Direct visitors attention and guide them toward the desired action, apply, connect, or sign up for more information.
Jobs: Display jobs for visitors and control which jobs should be displayed on that page by filtering on a specific department and/or location.
Explore more options in our Support article collection: Content blocks.
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