Why it matters
Attracting high-quality candidates can start with effectively driving traffic to your career site. A well-optimized site not only captures the attention of active job seekers but also engages passive candidates, laying the foundation for successful hiring. Here are six actionable strategies to help you boost visibility, increase engagement, and maximize applications.
Boost Your Career Page’s Visibility
Improve SEO
Ensure your career page ranks higher in search results by optimizing it for search engines. This includes creating content, using relevant keywords, and implementing strong meta descriptions for both your overall career site and individual job ads.
Create And Use Engaging Content
Highlight your employer brand by showcasing employee profiles, videos, and storytelling that reflects your company culture and values. This attracts candidates who identify with your values and can also strengthen internal employer branding by empowering employees as company ambassadors.
Department-Specific Connections
Allow candidates to connect directly with specific departments instead of relying solely on general job postings. This helps align interests and improves applicant tracking.
Fast and User-Friendly Application Process
Ensure the application process is quick and straightforward, especially on mobile devices. Avoid lengthy forms and consider offering one-click applications to reduce drop-off rates. Provide alternatives and allow candidates to apply via LinkedIn or other profiles to lower barriers.
Engage Through Social Media and LinkedIn
Optimize and Maintain your company LinkedIn Profile
Keep your LinkedIn company page active by sharing updates, job openings, company news, and inspiring content that resonates with potential candidates.
Leverage Social Media
Use platforms like Facebook, Instagram, and TikTok to post behind-the-scenes content, team activities, and values-driven posts. These platforms are ideal for showcasing your employer brand and engaging a wider audience. Always consider your target audience and where you are most likely to find them.
Make Sure Your Job Ads Are Mobile-Friendly
Optimize your job ads for mobile devices, as many people browse social media do so via their phones. To increase conversions, ensure the application process can be completed on mobile. For example, you can make the CV optional or remove it completely in the initial step and instead include more qualification questions in the application form.
You can, of course, ask candidates to complete their application by adding a CV at a later stage, which can be automated using smart moves and triggers, for example.
Referral Campaigns
Encourage current employees to recommend candidates for open roles by creating an employee referral program and offering meaningful incentives.
Encourage Sharing
Ask employees to share job openings and company updates on their personal networks to expand reach. You can use trackable share links to monitor where your organic traffic and applications are coming from.
Network Within the Industry
Engage in Industry Forums and Groups
Participate in relevant online forums and groups on platforms like LinkedIn and Facebook. Share insights and join discussions to build your network and connect with potential candidates.
Host Educational Events
Offer free webinars, training sessions, or online events on topics of interest to your target audience. Use these opportunities to connect with participants and gather leads for future hiring efforts.
Utilize Free Tools
Activate Free Channels in Marketplace
Publish job openings on free job portals to drive traffic to your career site.
Invest in Marketing Campaigns
Run Paid Advertising Campaigns
Boost visibility and widen your reach by running targeted marketing campaigns and sponsored job ads. Paid campaigns help you reach specific audiences and attract qualified candidates. This can be used for both employer branding campaigns and specific job ads.
Summary
These strategies can not only increase traffic to your career site but also enhance your employer brand and create meaningful connections with potential candidates. By implementing these tips, you can attract top talent, streamline your hiring process, and ensure your company stands out in the competitive recruitment landscape.
Ready to get started? Book a meeting with the Promote team for more support and guidance. We can help with channel strategy, social media advertising, best practice for job ads and content.